Playable ad examples
Playable ad performance
higher impact on purchase intent than standard video
MAGNA · IPG Media Lab
more memorable than a standard video ad
MAGNA · IPG Media Lab
of mobile-game ad creative is now playable, nearly double a year earlier
Sensor Tower · State of Gaming 2026
Playable ads, explained.
What is a playable ad?
A short, interactive mini-game that runs as an ad inside a mobile game. Instead of watching a video, people briefly play a branded experience — trying the product before they ever tap through.
Why do playable ads work for brands?
Attention is earned, not interrupted. Interactive ads drive 9× the impact on purchase intent of standard video and are 32% more memorable (MAGNA · IPG Media Lab). Playables are now ~13% of mobile-game ad creative, nearly double a year earlier (Sensor Tower · State of Gaming 2026).
Where do playable ads run?
Inside the mobile games people already play — the brand lives in the experience, not in front of it.
